The Benefits of Donating Securities
Donating securities to the charity of your choice is not only philanthropic, but it’s also tax-efficient.
When you donate publicly traded securities (such as stocks or mutual funds) to a charitable organization, you support a good cause that you believe in, and you also unlock significant tax benefits.
Your charitable donation will give you a tax credit based on the fair market value of the donated securities. By donating shares directly, rather than selling them and donating the proceeds, you will avoid any potential capital gain taxes that you would have incurred; which ultimately leads to a win-win.